Millennials, (people born between the early 1980s and mid-1990s,) are set to overtake baby boomers (people born in the years following the Second World War) as the age group with the highest proportion of overweight or obese people, according to cancer research Uk. After reading this I kind of wondered why cancer research were looking into obesity, because you never really think of a prominent link between excessive weight and cancer. Instead, the focussed link is between excessive weight and heart disease or diabetes etc. But around 13 types of cancer are linked to excessive weight gain, and Polling evidence shows that only 15% of Britons know that obesity increases the risk of cancer. Following these worrying figures, Cancer research launched a campaign highlighting said link, to spread awareness of the dangers of being overweight. However the campaign was not widely accepted, with some calling it ‘hateful’ and ‘fat shaming’

Sofie Hagen took to twitter to share her outrage at the campaign, This is one of many of her tweets regarding the matter, she goes on to say that cancer research must just ‘hate fat people’ hhmmm. I don’t know them personally Sofie, but I cant help but feel that cancer research had other motives behind their campaign, other than to fulfil their fat hating agenda. Perhaps to prevent cancer?

So why this generation? Why such a sharp incline of obesity? There’s obviously a lot of reasons, for example it could be the ease of access to such unhealthy foods, nowadays you can literally get a little man to go get you a burger and cycle it to your house! how great but bad is that! It isn’t just takeaways though, it seems to be the avoidance of cooking in general. The eating-out trend continues to rise with the average household spending £57.30 a week eating out.

But I believe the most prominent change in our societal perception of body image, is the growing idea that ‘all sizes are beautiful’  (Sofie would fuckin love that phrase.) While it is indeed a positive movement to promote self love, it also encourages acceptance of an an unhealthy body, whether this be under weight or over weight. Humans are supposed to strive for health, which is why the healthy body is one which is widely thought of as the ‘ideal body’. But the ‘ideal body’ should not be the end goal, being healthy should be the end goal.